OTA management company for Hotel
OTA’s or Online Travel Agents are websites dedicated to travel booking, such as Agoda.com, Booking.com, Ctrip.com & Expedia.com. More than 1.5 billion people book trips each year and 70% of those bookings are now made online!
Certain OTA’s now have significant market share and now have a significant role in the hospitality and travel industry in helping drive awareness and supply for hotels across the globe. Online travel agent listings are free, but commissions between 15-20% are levied each time a booking is made for your property. Hotels provide their partner OTA and metasearch channels with content, rates, and availability using software systems such as channel managers, which gives global distribution.
Aiosell Products:
- Automated Revenue Management & Dynamic Pricing
- Property Management System
- Channel Manager
- Reviews & Reputation Management System
- Competition Shopper
- Analytics & Reporting
- Booking Engine & Website
- OTA Management
- Chain Level Management (CRS)
Why is OTA management important?
Now more than ever, global travelers are researching locations and booking hotels online and hotels who fail to adapt to this change in trend/behavior will not be able to survive. The hotels who maximize their exposure with pro-active OTA strategies will be able to beat the competition and gain relative market share.
OTA’s provide hotels with a global reach and serve as both a marketing and distribution channel, allowing properties to take advantage of the large marketing budgets, international exposure, and extraordinary online presence to drive revenue. Studies have shown that hotels which are present on OTA’s also benefit from a “billboard effect”, which is an increase in direct bookings by virtue of OTA presence.
What is our approach to OTA management?
Our main OTA management goal is the same as the goal of hotel owners, to maximize revenue. We provide custom inventory and rate management services which help hotels to achieve that goal. Following a detailed assessment, our experienced team of OTA account relationship managers and revenue managers set up and manage OTA channels on your behalf, removing the stress and strain and allowing you to focus on managing your hotel.
Here are some of our key areas of focus as part of our OTA & revenue management protocols:
- Distribution: OTA channel selection, effective distribution & commission minimization.
- Content: Optimisation of text descriptions, photography & videography.
- Rates: Creation & distribution of dynamic rate structure.
- Availability: Management & distribution of inventory.
- Policies: Creation & optimization of hotel booking policies to maximize revenue.
Our dedicated team will manage your OTA’s on a day-to-day basis and will establish tailor-made revenue management strategies, technologies, and guidelines that help you to outperform competitors, operate more efficiently and maximize RevPAR.
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